not formed an inner vigor

These years, the attention of the international China rise, want to know more about China's story and the development of China miracle. By 2010, Chinese book copyright trade introducing output than from to do anything here is import 2005 7.2:1 into 2009 3.3:1 and the deficit decrease. China has become a veritable publishing superpower.

But our news publishing industry international discourse issue, still remain to be further improved. We seldom can raise concerns of human civilization, and rarely puts forward problems worldwide concern, can become the world about center problems. To improve the situation, we need to innovation. I think, innovative deficiency is Chinese culture international influence weak one of the main reasons for.

If lack of times spirit of innovation, so pushed out to represent the era of good news, good books, good works of art. His story didn't speak good, doesn't have good things come, only large importsof foreign books, also could not control international discourse pair.

Innovation including content innovation, system and mechanism innovation, technological innovation, etc, of which the most important is to change our cultural production mode. The past planned economy era, the press and publication units by the state completely raising up, the competition mechanism can not adapt to the need of current market economy. Other categories are in accordance with the laws of market economy, and this industry is needed in the market economy outside.

In addition, now the people to accept the information, reading knowledge enchamp is more and more widely. Points the melt, the WenChun objectivity and individuation development, we need to publish unit provides is suitable for all sorts and various crowd, various cultural degree, various professions, various literary appreciation level of culture.

More importantly, international publishing market is a multinational publishing company as the leading, open, competitive market. Our this system can not adapt to the international cultural competition - culture productivity liberation not to come out, people's creative energy play out.

Therefore, we must reform the system and mechanism, establish a new model to participate in international cultural competition. Among them, will profit-making press and publication units from institutions to enterprise, is the press and publication units towards the market key step, and join international cultural competition and grants. This time, we should not only change the soup, but also the bandage, but went all smashed.

Over the past five years of reform, more than 400 million people hit off iron rice bowl, also brought tremendous changes. "11th five-year plan" period, books increased to 135.8 million varieties. Say, these five years, the average person is achieved 26 kinds of books. Don't reform, the production capacity is impracticable.

Now, the reform of the cultural system must be completely, verifiably and irreversible, unswervingly according to market direction. Because it is a kind of product production, must conform to the laws of market economy, to produce good, production. After all, no market position? What about If we violated the its regularity, and House emphasize the particularity and negative general regularity, and it cannot continue.